What is Instagram Promotion?
Instagram promotion is sponsored or paid content promotion that’s algorithmically designed to boost brand awareness, follower numbers, and engagement rates and to achieve other business goals on the platform.
Through Instagram’s native promotion tools, business accounts can convert regular posts and Stories into ads through boosting, or access Ads Manager to create more advanced advertising campaigns on Instagram and other platforms. Paid promotion can also be done through influencer marketing or outsourced to third-party companies that specialize in Instagram growth strategy.
Businesses, both big and small, need paid promotion to more effectively seek out and reach their target audience among the more than 1 billion monthly active users on the platform. In addition to advanced and intelligent audience targeting, Instagram promotion helps businesses derive valuable and actionable performance insights to help them improve their Instagram strategy, build a highly engaged community, and stay competitive within their industry.
Investing in Instagram promotion is a must for businesses if they want to thrive on the fiercely busy and packed platform. All the tools you need to devise the right ecommerce marketing strategy for your brand are right at your fingertips. Of course, you must know how to use these tools to your advantage. Let’s take a closer look at the hows of promotion.
How Does Instagram Promotion Work?
Currently, Instagram business accounts have two options for promotion. Boosting, which can be done with regular posts and Stories, and using Ads Manager.
Boosting Regular Posts and Stories for Instagram Promotion
Boosting regular posts is the most direct method for paid Instagram promotion. You can turn any post you shared on Instagram into an ad by boosting it, and it only takes a few clicks. You can boost an image, video, or carousel post, as well as posts with product tags. When you boost a post, you need to identify your goal, or the destination where people who click your ad will be directed. You will also define your target audience. You can specify certain demographics or choose look-alike audiences. And then you’ll set a budget and duration. The cost of your boosted post depends on how much you’re willing to spend and how long you want the ad to run.
Promotion Through Influencer Marketing
Collaborations with influencers have been a popular marketing practice for many years. But as with everything else on Instagram, business-influencer partnerships have also become more complex. When you find the right influencer and are able to build a strong and mutually beneficial relationship with them, you’ll have a sustainable and consistently rewarding promotion strategy. Influencer marketing is ideal for businesses that are still in the early stages of Instagram growth and need help reaching the right audience, gaining new followers, and boosting content engagement.
Recently Instagram also introduced Instagram Partners, which are companies that are considered experts in their fields and vetted by Facebook to help businesses on Instagram run ads, sell products, and engage with their customers.
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